However, this is ultimately a far better option for the environment, and opting in gives us a clearer idea of who still reads the Yellow Pages in 2022. This may sadden us who feel nostalgic about receiving the Yellow Pages directory. Gone are the days when every household would receive a new Yellow Pages on their doorstep each year. However, the popularity of the Yellow Pages has dwindled so much in recent years it’s now only delivered to households and businesses who opt-in for the service. Does the Yellow Pages Still Exist in Australia?īelieve it or not, the Yellow Pages does still exist in Australia.
Keep reading to learn everything you need to know for your business.
This article will take you through everything you need to know about advertising in the Yellow Pages, including the pros and cons, the alternatives, and more. But depending on what type of business you’re running, don’t rule out the Yellow Pages just yet – it can be one tactic worth including in your lead generation arsenal, particularly as the costs are low. No matter what kind of business you are running, there are plenty of advertising options available today. However, Yellow Pages listings are a very passive form of lead generation and won’t be sufficient to fill your books. Household services such as lawn mowing, gardening, and electrical work may still get some work from the Yellow Pages.
But what role do the Yellow Pages play in 2022? The truth is, Yellow Pages advertising still exists and can be a worthwhile tool for some businesses, but it definitely does not possess the same power it once did.Īdvertising in the Yellow Pages in 2022 can still be effective for reaching mature-aged customers. Back in the late ’80s and ’90s, the Yellow Pages was a staple in every household and was an advertising tool for businesses across all industries. The Yellow Pages telephone directory was once the backbone of advertising for Aussie businesses, but we are left wondering what it has left to offer in today’s digital world.
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